Let’s usher in 2024 with the hangover from your New Year’s Eve and New Year’s Day celebrations hopefully a thing of the past. It’s officially time to welcome Dry January! This campaign, aimed at reducing alcohol consumption, is poised to saturate your social media feeds and echo in your preferred restaurants and bars. If drinking less is among your New Year’s Resolutions, Dry January is likely right up your alley. Not everyone can go an entire month without indulging in a little alcohol, and that’s not for me to judge. Reduce your consumption as best you can, find substitutes that you enjoy, and if alternative wines serve you well and keep you smiling, then it’s a win-win! Bear in mind, Dry January is a suggestion, not an order. Do what benefits you 🙂 And now, allow me to kick off our Dry January Spotlight with a French sparkling wine brand that recently launched their first alcohol-free offering: Veuve Du Vernay.

Image courtesy of Veuve du Vernay

Veuve Du Vernay, considered one of the leading sparkling wine brands in France, has debuted a wonderfully lively alcohol-free sparkling wine for your Dry January evaluation.

Produced following the traditional winemaking process, the VdV team selects the finest Muscat grapes from the Mediterranean coast for harvest once they reach the necessary maturity to provide the best sparkling wine possible. After crushing the grapes they move to a cold-soak process before fermentation. This is done to extract the maximum flavors and aromas from the skins to the juice. When the maceration has finished, a low-temperature fermentation takes place to preserve the aromas.

Once the wine is produced, VdV dealcoholizes using the Reverse Osmosis process: This nanofiltration method remains the most efficient alcohol removing technique, retaining the flavors, aromas, and other elements (nutrients, minerals, vitamins…) present in the wine.

Through this process, the aroma compounds are filtered out and preserved before the alcohol is removed by evaporation. Water and ethanol being the smallest molecules in wine, they pass through the filter more easily than the other elements. Since all the aromatic and nutritive components are not exposed to the heat and turbulence caused by the evaporation, this method allows them to keep the highest integrity of the wines intact, maintaining the original bouquet, character, color, and flavors.

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