Jack’s Beverage is located at 746 N. New St. in Bethlehem.

BETHLEHEM, Pa. – Just in time for the festive season, a new beverage store has launched in Northampton County.

Jack’s Beverage, featuring a diverse selection of beers, hard ciders, hard seltzers, and various other drinks, opened its doors in late October at 746 N. New St. in Bethlehem.

The refurbished building, situated at the southeastern corner of North New Street and East Union Boulevard, was formerly the site of an AES auto repair shop.

Owned by Romy Lodia, Jack’s offers an impressive selection of over 100 beer varieties. Customers can find well-known domestic brands like Budweiser, Coors Light, Miller Lite, Yuengling, Busch, and Blue Moon, alongside popular imports including Amstel Light, Corona, Dos Equis, Grolsch, Guinness, and Heineken.

The store has been upgraded with new flooring, lighting, coolers, and counters, and it proudly features beers from local Lehigh Valley craft breweries, such as Fegley’s Brew Works and Funk Brewing Company, as well as notable regional breweries including Victory Brewing Co. from Downingtown and Tröegs Independent Brewing from Hershey.

Jack’s Beverage is located at 746 N. New St. in Bethlehem.

Customers can purchase beer in singles, six-packs, and cases, and there is a convenient walk-in cooler and freezer available for ice.

Customers have the opportunity to explore a variety of beer selections from well-known national breweries, including Brooklyn Brewery from New York, Cape May Brewing Co. representing New Jersey, Deschutes Brewery from Oregon, Dogfish Head Brewery located in Delaware, Shipyard Brewing Company from Maine, SweetWater Brewing Company of Georgia, and Kona Brewing Co. hailing from Hawaii, among others.

In addition, customers can find alcoholic slushies, cigarettes, and an array of convenience items available for purchase.

Jack’s Beverage operates daily from 9 a.m. to 9 p.m.

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