The creator of the popular whiskey social media brand Brewzle, TJ Gamble, is embarking on a new venture by opening a distillery named Oak Bowery in Opelika. The Opelika City Council has approved tax abatements and exemptions for this project, allowing construction to commence.

Gamble, who has grown the Brewzle brand to over 1.5 million followers across various platforms, expressed his passion for Opelika, where he has lived for over a decade. He highlighted the town’s delightful mix of small-town charm and modern infrastructure as key reasons for choosing it as the location for his distillery.

The distillery will be situated at 1200 1st Ave., offering 4,500 square feet of production space and room for expansion, including a tasting room and barrel storage. The total investment for the Oak Bowery project exceeds $1.14 million, and it is expected to create around 20 jobs in its first four years.

Gamble’s vision for Oak Bowery aligns with Opelika’s vibrant culture and economic growth. Mayor Gary Fuller welcomed the project, emphasizing its potential to enhance local tourism and create jobs. City’s Economic Development Director John Sweatman noted that supporting this initiative through tax incentives was a straightforward decision, reflecting the kind of sustainable development they encourage in Opelika.

The distillery is scheduled to be completed by January 1, 2027. Gamble, originally from Tallapoosa County and an alumnus of Auburn University, previously founded an e-commerce agency focused on marketing for businesses. The Brewzle brand took off during the COVID-19 pandemic, transforming from a personal TikTok account with 50,000 followers to a diverse community of whiskey aficionados across multiple platforms.

Gamble envisions Oak Bowery not just as a distillery but also as a central hub where the Brewzle community can gather and share their love for whiskey responsibly.