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Appleton Estate Jamaica Rum is calling on both locals and tourists to partake in its Rum Month festivities this August. The celebrations are themed "On The Rum" and will showcase a variety of engaging activities, focusing on the craftsmanship, heritage, and versatility that have established Appleton Estate as a global premium rum icon for over 250 years.

During this month-long celebration, consumers are invited to embark on a journey through a series of immersive tastings, live entertainment, and rum education sessions, all while highlighting the limited-edition Appleton Estate Sherry Cask Expression.

The centerpiece of these activities will be the Appleton Estate On The Rum Tour, which will feature 21 island-wide stops. This initiative aims to bring Appleton Estate directly to its audience, making the joys of National Rum Month accessible to rum enthusiasts across the island.

Dominic Bell, Communications Manager for Appleton Estate, emphasized that Rum Month is about more than just showcasing the spirit; it is an homage to Jamaica’s rich rum heritage. He noted, "Throughout August, we want consumers to experience everything Appleton Estate represents," offering exceptional cocktails, nightlife, and educational opportunities on rum culture.

Exciting signature events are also being planned, promising premium lifestyle experiences that blend quality rum, music, and vibrant nightlife, with live performances from local bands including Tower Band and DMG Band.

In addition to the fun, there will be chances for consumers to win exclusive prizes when purchasing the limited-edition Appleton Estate Sherry Cask at participating locations. Additionally, the brand will highlight local mixology talent through its anticipated Bartenders Competition, focusing on creativity and innovation while promoting responsible drinking.

Appleton Estate encourages everyone to follow them on social media for updates about Rum Month festivities, positioning this event as a truly special and unique celebration.

For more information on the activities and offerings during Rum Month, check out the Appleton Estate website and their social media profiles.