Alex Cooper, the host of the popular podcast "Call Her Daddy," has recently filed a trademark application that hints at an exciting new venture: a vodka brand called "Popular Vodka by Unwell." The application was submitted last month through her company, TRNDG IP LLC, and includes plans for a variety of alcoholic beverages, excluding beer. This includes distilled spirits, fruit spirits, liqueurs, and prepared cocktails primarily made from distilled spirits.

Cooper has teased a secret project on her Instagram account, announcing a launch scheduled for Wednesday. However, she has yet to confirm if this project relates to her upcoming liquor brand.

The trend of celebrities launching their own alcohol brands is becoming increasingly popular, with notable examples including Kendall Jenner’s 818 Tequila and Ryan Reynolds’ Aviation American Gin.

In addition to her podcasting success, Cooper has expanded her reach with the Unwell Network, which produces multiple influencer-driven podcasts. Notably, she signed a significant three-year deal with SiriusXM in August, valued at up to $125 million.

For further details on her brand and potential launch, you can follow her journey here: US Patent and Trademark Office.