Dolph Lundgren, the iconic action star known for his performances in films such as Rocky and The Expendables, is venturing into the world of spirits with the launch of his vodka brand, Hard Cut. Drawing on his background in chemical engineering, which he earned before his Hollywood fame, Lundgren aims to create a standout vodka in a market saturated with other celebrity spirits, like those from The Rock and George Clooney.

In his pursuit of the perfect vodka, Lundgren and his wife, Emma, sampled numerous brands but felt compelled to develop their own when they couldn’t find a suitable option. He describes Hard Cut Vodka as "the perfect liquid for a vodka world gone soft," emphasizing that it should be enjoyed on the rocks.

The vodka is noted for its smooth, creamy texture with flavor hints of green apple, fennel, roasted potato, and butterscotch. Currently, Hard Cut Vodka is exclusively available in the United States, priced at $29.99 for a 700ml bottle. It can be purchased from Flaviar.com and will soon be available at BevMo locations in the US. Fans outside the US are hopeful that the vodka will be distributed internationally in the near future.