Grant Hemingway, a Napa Valley winemaker with experience at renowned vineyards, found his passion for wine slipping when he and his wife welcomed their two toddlers. Wine became a distant memory amidst the chaos of parenting. This personal shift spurred Hemingway to create a solution that would offer a better taste experience without the alcohol.

In collaboration with brewing entrepreneur John Green, known for creating the All Day Session IPA at Founder’s Brewing Co., Hemingway launched Libby Non-Alcoholic Wines after nearly four years of development. “When Grant and I connected, we realized we could channel that same ethos into something entirely new,” Green stated regarding their partnership.

Libby aims to tap into the expanding non-alcoholic wine market, which is projected to grow significantly, with estimates reaching $2.57 billion in 2024. Hemingway emphasizes the goal of providing a true wine-drinking experience that doesn’t compromise on quality. “We wanted to capture everything consumers love about wine, minus the alcohol,” he explained. The high-quality production process involved refining flavor profiles meticulously.

The wines are packaged in a lightweight, resealable swing-top bottle, combining functionality and aesthetics. Currently, Libby offers two varieties: a sparkling rosé and a sparkling white, each made from sustainably farmed grapes. The rosé features notes of strawberries and brioche, while the white offers hints of crisp pear and citrus aromas. Retailing at $17.99 per bottle, Libby positions itself as an indulgent yet health-conscious alternative.

Both Hemingway and Green are focused on strategic growth and creating a loyal customer base. “We’re pacing ourselves to build it right, with care and authenticity,” Hemingway noted. The duo is keen on expanding the brand while maintaining a commitment to quality.

While Libby currently has just two offerings, both entrepreneurs are excited about the potential to innovate further in the non-alcoholic wine sector. "We’re also thinking about different formats," said Green. As they move forward, their priority will always be to elevate the quality of non-alcoholic wines and to set a new standard in the industry.