A Unique Twist on a Classic Favorite: Introducing Sunshine Punch’s New Orange Creme

The ready-to-drink beverage market is continuously evolving, and today we are excited to introduce the latest addition to this flourishing industry – Sunshine Punch’s new Orange Creme. This innovative product aims to captivate consumers with its nostalgic and refined take on the classic creamsicle treat that evokes memories of carefree summers. Poured from a stylish matte orange bottle, this rum-based cocktail offers a delightful 18% alcohol content, making it perfect for easy sipping. Serving it over ice is a breeze, but it also serves as an excellent ingredient in other orange-centric cocktails or blended into a slushy for a refreshing twist.

The masterminds behind this exciting creation are none other than co-founders Brian Thomason and Matt Hemmings. Their bond began during college, and they have spent the past two decades meticulously developing their vision for Sunshine Punch. “We wanted to pursue something that ignited our true passion and allowed us to have a lot of fun,” explains Hemmings. “Whether it’s sipping Sunshine around a campfire or enjoying it out on the waters of North Carolina, we knew we had something truly special.”

Based in the picturesque Tar Heel State, Thomason and Hemmings decided to blend and bottle their product right where their inspiration originated. Today, Sunshine Punch’s new Orange Creme will make its much-anticipated debut in North Carolina, as well as South Carolina, Georgia, and other southeastern regions of the United States. Excitingly, nationwide direct-to-consumer sales are scheduled to launch in August, allowing consumers across the country to experience this unique indulgence. With a suggested retail price of $24.95 per bottle, Sunshine Punch aims to make it accessible to all those seeking a taste of the sun.

The timing of Sunshine Punch’s new product launch is particularly auspicious, as the ready-to-drink category of adult beverages continues to thrive. This segment has consistently enjoyed impressive growth, solidifying its position as the fastest-growing spirits category of 2021. In fact, sales of premixed cocktails skyrocketed to an estimated $1.6 billion in the United States alone, according to the Distilled Spirits Council. This surge in popularity suggests that canned cocktails are attracting consumers away from traditional beer and hard seltzer options.

Moreover, discerning consumers are increasingly gravitating towards premium spirit-based ready-to-drink beverages. Notably, industry giants like White Claw, known for dominating the flavored malt beverage market, recently introduced their Vodka + Soda line, which received a warm reception. Similarly, tequila and soda brands such as Epic Western are triumphing over agave-flavored alternatives that have faded into obscurity. Even bartender-conceived brands like LiveWire, founded by esteemed mixologist Aaron Polsky, have garnered prestigious accolades, including Double Golds at the San Francisco World Spirits Competition.

While Thomason and Hemmings would undoubtedly relish the prospect of achieving similar success, they are content for now with the joy they are bringing to enthusiasts of traditional flavors. “There’s an unparalleled feeling associated with reminiscing about happy times,” Thomason remarks. “With Sunshine Punch, we pondered the possibility of bottling that sentiment. We take pride in offering a beverage that transports you to your sunniest memories.”

In conclusion, Sunshine Punch’s new Orange Creme promises to deliver a one-of-a-kind experience that combines nostalgia, refined taste, and a touch of sophistication. As the ready-to-drink market continues to thrive, Thomason and Hemmings are excited to offer consumers a delectable glimpse into the past. So embrace the warmth of the sun and let Sunshine Punch’s Orange Creme be your passport to reliving those cherished moments.