Jason and Travis Kelce’s Garage Beer is planning a wedding at an Eagles tailgate, blending football, live entertainment and a very Philly-style celebration.

On October 26, Garage Beer and True Fan Tailgate will host the event, billed as the “Tailgate Wedding of the Century.” One selected couple will exchange vows among Eagles fans, with former Philadelphia defensive tackle Beau Allen expected to attend. Delco Donny and Philly Pops are set to perform, and food will be prepared on Kingsford charcoal grills. Garage Beer Classic and Garage Beer Lime will also be served.

The couple will receive a $2,000 gift card for wedding rings from Philadelphia jeweler Steven Singer and a honeymoon at Ocean Casino Resort in Atlantic City.

The event reflects Garage Beer’s playful approach to marketing, but it comes as the company is also working to expand. On October 13, the Columbus-based brand secured a $20 million financing deal with Tiger Finance to support its growth into new markets and the development of additional products.

Jason and Travis Kelce became co-owners and operators of Garage Beer in June 2024. The company has also attracted investment from Durational Capital Management, which announced a strategic partnership with the brand in September 2025.

The Kelces’ profiles have helped raise Garage Beer’s visibility, while the company has leaned into humorous, sports-focused promotions. Jason Kelce and Beau Allen, for example, appeared in a Western-themed commercial called “Brotherly Shovel.” Garage Beer has also produced longer comedy projects, including the 17-minute promotional film Brewmite II.

Jason has said the brand’s advertising should be fun and straightforward. “When it comes to beer, I think when you’re having fun and you’re being personable, you’re being creative, all the best beer ads I know are fun, creative,” he told People in 2025.

Philadelphia is a natural setting for the celebration. Though Travis played for the Kansas City Chiefs, Jason spent all 13 of his NFL seasons with the Eagles and remains closely associated with the city.

The tailgate wedding pairs that connection with Garage Beer’s unconventional promotions—and gives one couple a wedding day that will feel more like an Eagles game-day gathering than a traditional ceremony. Read the original story.