The popular American spirit brand, SVEDKA Vodka, has officially launched in the UK with an extravagant event featuring a procession of vibrant “Fembots” through London. This eye-catching celebration kicked off in Soho and concluded at Borough Yards, passing notable landmarks including Trafalgar Square and Waterloo Bridge.

The Fembots carried signs inviting Londoners to partake in free martinis and introduced the brand’s charismatic robot mascot, who advocates for in-person gatherings over messaging. The event culminated at an impressive four-meter-high illuminated martini tower at Borough Yards, designed as a meeting point for friends to enjoy a drink together.

Visitors aged 18 and over can indulge in complimentary SVEDKA Vodka martinis, with options including:

• The Timeless: A classic SVEDKA Vodka martini
• The Glitch: A variant inspired by the Dirty Martini
• The Reboot: SVEDKA Vodka mixed with passionfruit, presenting a fruity twist

The martini tower is available from September 30 to October 1, from 5 PM to 9 PM, with the first 200 guests eligible for a free beverage each day (subject to age verification).

SVEDKA Vodka will be readily available for purchase starting September 28 at select Tesco Supermarkets and online at Tesco.com, priced at £25 for a one-liter bottle.

For more details, visit the official SVEDKA Vodka website.