Coors Whiskey Co. is making significant strides in the premium whiskey market with the launch of their limited-edition 8-year-old blended American malt whiskey. This new expression highlights nearly 150 years of experience in malting, marking a notable pivot for the brand known primarily for its beer production.
This whiskey, built from malt sourced from Colorado, excels with a grain-first approach, distinctly different from conventional whiskey brands that usually emphasize barrel aging. Bottled at 110.5 proof, it offers a blend of eight-year-old American malts that promise both depth and complexity.
According to Susie McInerney, the senior marketing manager at Coors Spirits Co., “Most whiskey stories begin in the barrel. Ours begins with the grain.” She emphasized how the company’s rich malting tradition is foundational to this new whiskey release, which aims to set it apart in a competitive market.
The whiskey’s flavor profile opens with inviting aromas of plum, cinnamon raisin bread, and baked apple, transitioning to a palate featuring pear, salted melon, toffee, and stone fruit. The finish is characterized by notes of charred oak, vanilla, and warm spice.
Before its release, the whiskey garnered impressive accolades, including a 98-point score and Gold Outstanding recognition at the 2026 International Wine & Spirits Awards, as well as Double Platinum honors at the ASCOT Awards for both taste and packaging.
Only 1,200 individually numbered bottles will be available, retailing at $79.99, and it can be found exclusively in Colorado and Illinois in time for Father’s Day.
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