Pabst Brewing Co. has announced the discontinuation of Schlitz Beer, a beloved brand often referred to as "the beer that made Milwaukee famous." This decision was confirmed not directly by Pabst but through a press release from Wisconsin Brewing Co., which will produce a final batch of the beer using a recipe from 1948. This special brew, dubbed "The Last Schlitz," is set for release on June 27. After this, any available stock will be in the hands of retailers and resellers.

According to brewmaster Kirby Nelson, "This brew will represent The Golden Age of Schlitz," showcasing the vintage charm that the beer holds in the hearts of its fans. Schlitz Beer traces its origins back to 1849 when German immigrant August Krug first created the beverage. Following Krug’s passing, bookkeeper Joseph Schlitz took over, changing the beer’s name and ultimately marrying Krug’s widow.

Throughout its 177-year history, the brand has seen its share of successes and failures. At one time, it was the largest brewery in the U.S., but struggled after modifying its recipe in the 1970s, leading to dwindling sales and its acquisition by Stroh Brewery. Pabst purchased Schlitz in 1999 and attempted to revive interest by reinstating its original recipe.

Despite its ups and downs, Schlitz has maintained a loyal following, particularly in the Midwest. The #SaveOurSchlitz campaign has gained traction on social media, and a petition is circulating to preserve the brand’s legacy as a classic American beer.

The continuous changes within the Pabst Brewing Co. came into sharper focus last December when approximately 60 to 70 employees were let go from their San Antonio headquarters as part of a strategy to consolidate sales territories for improved efficiency.

For those who want to support the brewing tradition, you can add your voice to the effort to keep Schlitz alive by signing the petition.