Less than a week after launching its beer-infused sausage line, Pabst Blue Ribbon has introduced a new pickle-flavored beer. This collaboration with Grillo’s Pickles results in a 4.7% ABV lager that pays tribute to a Midwestern bar tradition involving a pickle spear. While the beer does not contain an actual pickle spear, it promises a "crisp, dill-forward punch" that complements PBR’s classic taste.
The limited-edition lager is available in six-packs at major retailers like Walmart and Total Wine for $7.99. To promote this release, Pabst is also showcasing a co-branded car in the NASCAR Cup Series Jack Link’s 500 at Talladega Speedway, with fans expected to see the PBR X Grillo’s paint scheme on April 26.
Pabst Senior Brand Director Rachel Keeton noted the unexpected yet exciting nature of this innovative blend, likening it to a longstanding tradition of putting pickles in beer. Grillo’s Chief Creative Officer, Mark Luker, expressed enthusiasm for the collaboration, describing it as a refreshing mix of both brands.
Pabst Blue Ribbon is known for its adventurous seasonal releases. Recently, the brand caught attention with a 99-pack of beer themed around Japanese kaiju. Other notable releases have included a gigantic 180-pack honoring Pabst’s anniversary and unique themed packs over the years.
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