Sunny Delight has introduced a new vodka seltzer flavor inspired by a popular gag from its iconic 1990s commercials: the "purple stuff." This idea pays homage to a memorable ad where kids opted to pass over a mysterious purple drink in favor of Sunny Delight’s orange and tangerine flavors, creating a nostalgic reference for adults today.

The latest addition, SunnyD Vodka Seltzer PURPLE, is a limited-time release that allows consumers to explore the infamous "purple stuff." Randi Jachino, the chief marketing officer of Harvest Hill Beverage Company, emphasized that while the purple drink was always seen as a mystery, it has now become a bold offering in the cooler.

Reactions on social media have been overwhelmingly positive, with many expressing excitement about trying the new drink. Comments suggest that fans appreciate the modern twist on a classic brand joke designed for social gatherings like backyard hangouts and beach days.

The PURPLE seltzer has an alcohol by volume (ABV) of 4.5%. It started hitting store shelves nationwide in April, priced at $9.99 for a four-pack. This addition follows the successful launch of SunnyD’s vodka seltzer line in March 2023, which combined the brand’s signature tangy flavors with vodka and seltzer.

For those familiar with the original marketing, the "purple stuff" has been an ongoing reference point, often associated with sugary fruit drinks like Kool-Aid, and has taken on a life of its own in brand lore. With this new product, Sunny Delight aims to spark fresh conversations and lighthearted debates about the drink’s legacy.

For interested shoppers, SunnyD Vodka Seltzer PURPLE can be found at various retailers across the country. For further details, visit the official SunnyD website.