SunnyD has ventured into the world of alcoholic beverages with the launch of its new product, SunnyD Vodka Seltzer Purple. This beverage is a playful nod to the brand’s nostalgic "Purple Stuff" marketing campaign that aired in the 1990s. Since introducing its first alcoholic drink in 2023, SunnyD has become a viral sensation, combining childhood nostalgia with the trendy canned cocktail market.

The latest iteration, released on April 2, is marketed with a unique twist—it isn’t flavored like traditional grape soda, but rather attempts to capture the very essence of the color purple. This has sparked curiosity, as consumers are encouraged to engage through social media in a guessing game about the drink’s flavor profile. The ingredients list is notably vague, only indicating “fruit and vegetable juice,” “sparkling water,” and “natural flavors,” leaving its actual taste a mystery.

Upon opening a can, the experience is overwhelmingly reminiscent of Grape Jolly Ranchers, with a pronounced artificial grape aroma. The drink’s flavor delivers on this promise but also includes a slightly metallic sweetness typical of zero-sugar beverages. While there is a hint of vodka, it is largely overshadowed by the artificial fruitiness.

This product is part of a growing trend within the beverage industry, where unique and sometimes bizarre flavor combinations aim to create viral content and social media engagement, rather than offer a conventional drinking experience. Thus, SunnyD Vodka Seltzer Purple may succeed more as a conversation starter than a sophisticated cocktail choice.

For more information about the product and to view expert reviews, check out The Daily Pour.