After Bad Bunny’s recent Grammy wins and impressive halftime show, interest in Puerto Rican rum has surged. Search data from Total Wine shows a 261% increase in searches for Puerto Rican rum following the Super Bowl. The creamy national beverage, coquito, also saw a staggering 504% rise in searches.

Claudia Balanta, a bartender at Milly’s in Brooklyn, notes that Puerto Rico’s diverse rum styles—from light and clean to aged, complex varieties—highlight the island’s status as the rum capital of the world. Rum reflects Puerto Rican culture, symbolizing both pride and a rich history, including the sorrowful aspects associated with colonialism. LyAnna Sanabria, co-founder and beverage director at Papi Portland, emphasizes that rum is a point of pride amid Puerto Rico’s complex past.

Bad Bunny’s halftime show resonated deeply with Puerto Ricans, showcasing cultural elements that incited a sense of communal pride. Jeremy Ortiz from La Factoría shared his emotional response to the performance, expressing gratitude for the representation of Puerto Rico’s identity.

As Puerto Rican rum serves as a vehicle for connection and celebration, bartending experts recommend several notable varieties for those looking to explore this vibrant spirit:

1. Bacardí Reserva Ocho
   An eight-year-aged rum known for its light, smooth qualities and hazelnut notes, making it a great introduction to aged rum.

2. Ron del Barrilito Three Star
   Celebrated for its rich flavors of caramelized sugarcane and almonds, this rum symbolizes both personal journeys and deep cultural significance.

3. Ron Pepón Agricola
   This unique sugarcane-based rum offers herbaceous funk and sweet vanilla essence, presenting a fresh twist that’s garnered attention for its distinct flavor profile.

4. Don Q PX Aged Cask
   Aged in PX sherry casks, this rum boasts raisin and orange flavors, offering complexity suitable for both beginners and seasoned rum enthusiasts.

5. Palo Viejo
   Although considered a value brand, this white rum plays an essential role in cocktails like Chichaito, embodying Puerto Rican drinking culture.

6. Rincón Rum
   A representation of Puerto Rican craft rum, Rincón offers bright, fresh flavors which are perfect for those seeking an uncomplicated spirit.

7. Ron Artesano White Rum
   Known for its handcrafted distilling process, this rum presents a unique profile that combines characteristics of traditional rums with a fresh finish.

The surge in interest for Puerto Rican rum highlights its importance in cultural identity and community bonding, encouraging both locals and newcomers to engage with these unique expressions of the island’s rich heritage.