ABD Maestro Private Limited has launched AODH Irish Whiskey in India, priced at ₹3,950 for a 750ml bottle. This marks their entry into the rapidly growing Indian whiskey market, which has seen a 57% increase in exports according to the Drinks Ireland ‘Spirits 2024 Annual Report’. India is now the world’s fifth-largest market for Irish whiskey.
The name AODH, meaning ‘flame’ in Irish, signifies the quality of the whiskey which is produced through triple distillation and matured in ex-bourbon casks. It features tasting notes of vanilla cream, honey, and toffee. Co-founded by actor Ranveer Singh, who also serves as a creative partner, ABD Maestro aims to provide an authentic Irish experience to discerning consumers. Managing Director Bikram Basu highlighted that the super-premium positioning of AODH distinguishes it from competitors in the market.
Currently launched in Haryana, the whiskey will soon expand to Maharashtra, followed by Goa, West Bengal, Karnataka, and other North Indian regions. ABD Maestro’s portfolio includes other well-known brands such as Arthaus Scotch and Zoya Gin, focusing on crafting premium spirits for both domestic and international markets.
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