Russia’s leading beer producer, Baltika, is set to enter the Indian market in 2026, with an initial launch in the states of Maharashtra and Uttar Pradesh, as reported by TASS. The brewery, known for its distinctive numbered beer series ranging from 0 to 9, plans to introduce its flagship collection first, with adaptations for local preferences to follow.

Commercial Director of Baltika, Egor Guselnikov, stated that the Indian market presents substantial potential for international brands, including Russian ones, despite regulatory challenges and the diverse local requirements. The company aims to create a unique beer tailored specifically for Indian tastes after establishing its initial offerings.

The brand’s numbered beers, especially beers numbered 3 to 9, have an interesting backstory connected to Vladimir Putin, who was inspired during his tenure as deputy mayor of St. Petersburg in the 1990s. The zero beer in the series is alcohol-free, catering to a varying demographic.

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