Tidal Rum, the premium rum brand inspired by coastal regions and established in Jersey, is making a significant impact in the European market. This autumn, it is set to introduce its innovative new range at Bar Convent Berlin (BCB), one of the leading trade shows for bars and beverages, located at Stand 17B53 from October 7.

On the evening of October 7, Tidal Rum will host a special event at Sly Bar Berlin, collaborating with renowned bartender Tim Ydén from Pharmarium, Stockholm. This event will celebrate the artistry of cocktail crafting and feature Tidal Rum’s diverse offerings, from elegant sipping options to inventive cocktails. Interested guests can RSVP at info@tidalrum.je.

Additionally, on October 6, Tidal Rum will participate in an exclusive afterparty alongside other small, independent brands, providing a close-knit networking opportunity within the industry.

The brand is currently expanding its international reach, with a presence in countries such as France, Spain, Portugal, Greece, Sweden, Germany, Denmark, Antigua, Austria, and the UAE. Tidal Rum aims to establish long-term distribution partnerships that enhance the visibility of premium rum in both retail and hospitality venues.

Tidal Rum’s popularity is growing in Germany, highlighted by its rising sales on platforms like Amazon. Following Berlin, the brand intends to continue its momentum with participation in "The Spirit of Christmas" event in London, further promoting its unique products during the festive season.

Harry Coulthard, the founder of Tidal Rum, expressed the brand’s commitment to infusing a sense of adventure and maritime essence into premium rum. The upcoming Berlin event is pivotal as they unveil their new offerings to the European bar community while exploring collaborative opportunities and gearing up for a bustling holiday season.

With ambitious plans for expansion and stronger market presence, Tidal Rum is positioning itself to lead the premium rum category globally.