Two major UK supermarkets have recently sparked excitement among shoppers by significantly reducing the prices of beloved ‘chicken wine’ dupes. La Vieille Ferme Rosé, affectionately dubbed ‘chicken wine’ due to its rising popularity among wine enthusiasts, has witnessed a remarkable surge in popularity on platforms like Instagram and TikTok, leading to a staggering 96 percent increase in sales at Sainsbury’s from the previous year.

Previously priced at £7.25 with a Nectar card for a 75cl bottle, it now faces competition from a new contender. The fellow bird-themed wine, Belorante, has joined the fray with a lower price point. For instance, the Belorante Pecorino, originally £8, is now available at Asda for just £6.94, along with other blends like the Belorante Primitivo, now priced at £7.98. Meanwhile, Sainsbury’s has put its own offerings of Belorante Montepulciano D’Abruzzo and Belorante Grillo at £7.75 to encourage customers to compare.

In a surprising twist, Aldi has also entered the competition, with a rosé priced under £2 causing a stir among shoppers. This discovery was highlighted by wine expert Carla Nokes on TikTok, where she enthusiastically shared her experience of finding a bottle priced at just £1.99 in her local Aldi. Nokes was left astounded by both the price and the quality, comparing it favorably to Echo Falls.

As wine lovers continue to explore these affordable options, this playful rivalry between chicken and peacock-themed wines is captivating the attention of both casual drinkers and connoisseurs alike.