Wine enthusiasts now have a chic new method for keeping their wines perfectly chilled.
Rocco, known for their exquisitely designed beverage refrigerators, teamed up with La Jaras, a producer of lively natural wines. Together, they aimed to revamp the traditional wine fridge and eliminate its outdated reputation. The outcome is a stylish cabinet that not only serves its purpose but also complements midcentury modern decor with ease.
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Every aspect of this limited-edition appliance was meticulously designed to distinguish it from other models available in the market. Instead of the usual stainless steel exterior, the duo’s Super Smart Fridge offers four attractive colors—cream, white, graphite, or yellow—complemented by gold hardware and a corrugated glass door that evokes a vintage aesthetic. Its design also allows it to serve as a bar cart, featuring a spacious top that can accommodate glasses and various drink-making tools.
However, the real brilliance of this fridge is found inside. Its isolated temperature zones provide the perfect conditions to chill your favorite beverages according to your individual preferences. Each modular, reversible shelf effortlessly slides out, with racks crafted to accommodate everything from bottles to boxes to cans. Additionally, the insulated compressor ensures that the fridge operates quietly, minimizing any operational noise.
In contrast to many other kitchen appliances, the Smart Fridge truly lives up to its name thanks to its array of helpful in-app features. With a discreet camera installed, you can check its contents from anywhere using your smartphone. For those who prefer a more comprehensive inventory, the accompanying app lets you monitor what items you have and their quantities, ensuring you’re always informed when it’s time to replenish your supplies.
The Rocco x La Jaras Super Smart Fridge is priced at $1,495 and includes a subscription to La Jaras’ wine club, which offers six complimentary bottles along with six cans in your initial delivery.
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