Come Over October, a campaign encouraging people to connect over wine, has ended after three years. The initiative was created by Come Together: A Community for Wine and generated 3.8 billion media impressions, 7.5 million social media interactions, and participation in more than 2,000 retail stores, reaching an estimated 14 million U.S. consumers.

Launched in 2024, the campaign offered the wine industry free promotional materials and a platform to present wine as a way to bring people together. Hundreds of wineries, distributors, retailers, trade groups and media organizations took part. More than 200 wineries joined Come Over October and its sister initiative, Share & Pair Sundays. Major retailers including Kroger, Total Wine & More and Albertsons also participated.

The campaigns were funded through contributions from the wine industry, including donations as small as $500. The organizers said they are ending because funding has run out, but campaign materials may remain available to the industry at the founders’ discretion.

The founders said they hope the invitation to gather and share wine will continue beyond October and the holiday season. Learn more about the campaigns through the original announcement.