Big Salt, a co-fermented white wine from Oregon, has steadily gained a reputation among wine enthusiasts but is now poised for major growth in popularity.

My first encounter with Big Salt occurred at The Kingstide in South Carolina, where I was drawn to a glass of this unique wine to pair with oysters. Initially taken aback by its floral and fruity aromas, I was soon captivated by a surprising burst of salinity and zest upon tasting it. My intrigue led me to delve deeper into the brand, discovering its underground following likened to a secret club among wine aficionados.

Vonda Freeman, director of beverage programs at The Indigo Road Hospitality Group, recalls her first experience with Big Salt during a wine tasting. The wine captivated her so much that she wanted to relive the moment, appreciating its beauty and expressiveness.

Big Salt was introduced in 2016 by John House and his wife Ksenija Kostic House as part of their Ovum brand, which was established in 2011. John was inspired to create this wine after discovering co-fermented wines in Spain, leading him to realize that he could experiment with blending grapes from different vineyards.

Influenced by a conversation with winemaker Raul Perez about the potential of co-fermentation, John began to develop his vision. After experimenting with various blends, he noted how co-fermentation produced a more complex and aromatic wine—akin to recording a live music performance rather than simply piecing tracks together.

Big Salt is crafted from high-quality grapes sourced from premium vineyards, yet it retails for just $20, making it accessible while still maintaining quality. The brand has further expanded its offerings with PNK Salt and Big Salt Orange Rosé, yet it continues to evoke knowing smiles and admiration among industry insiders.

Freeman aptly summarizes the essence of Ovum’s creations: just as listening to AM radio in stereo connects you to the roots of music, Big Salt captures the attention and palate of its drinkers through its unique profile.