Co-owner of Lush Wine & Spirits, Mitch Einhorn, thrives on curating exciting wines and creating unique dishes. However, an alarming threat of 200% tariffs has led him to reconsider some of his purchases. Established in 2005, Lush Wine & Spirits operates as a friendly neighborhood wine shop with a cozy bistro in Roscoe Village and West Town, allowing customers to enjoy a bottle on-site or take it home.

Lush’s offerings range from caviar to brunch favorites like avocado toast and brioche French toast. But with ongoing tariff uncertainty and increased taxes on imported European wines, Einhorn feels the pressure on both his purchasing decisions and consumer prices. Tariffs have escalated from 15% to potential announcements of 200%, leading to unpredictable pricing and supply chain concerns.

Last month, President Trump hinted at additional tariffs as leverage in foreign policy, further complicating the situation for businesses reliant on imported products. Einhorn had pending orders from France when the looming tariffs emerged, and the inconsistent nature of these tariffs causes significant anxiety. “It’s just so arbitrary,” he expressed, emphasizing the broader impact of tariffs on jobs connected to the supply chain, including drivers and retail workers.

Einhorn is also grappling with rising food costs that put pressure on him to increase menu prices, a move he hesitates to make. The past year saw him obtain a building permit to expand Lush’s Roscoe Village location, a venture met with new challenges due to rising construction costs.

Despite the challenges, Einhorn remains optimistic. He continues collaborating with Washington vineyards to develop exclusive wines for Lush and diligently creates new recipes for the menu. His ultimate objective is to establish Lush as the premier destination for purchasing wine and enjoying gourmet meals without excessive prices. “If you stop learning and doing new stuff, you cease to exist,” he said, reflecting his commitment to growth amidst challenges.