Mike Love’s Club Kokomo Spirits line has been winning awards with its RTDs and rum that try and capture the feel of the iconic “Kokomo” song.

“Kokomo” is more than a song, it’s a feeling, according to legendary rocker Mike Love and his son Brian Love.

“Our music has always been—I call it a sonic oasis. We’ve always accentuated the positive,” said Mike Love, The Beach Boys music legend and “Kokomo” co-writer, during a recent Zoom call with me and his son, Brian Love.

Few songs have caught on in the collective cultural consciousness as being as inexorably linked to good times, beach vibes and summertime drinking as this ultra-catchy ode to an imaginary beach Paradise.

This is the feeling that Club Kokomo Spirits hopes to capture with its line of rums and ready-to-drink rum cocktails.

“We have a great vision—this great story of taking inspiration from the song and drawing from different aspects of rest and relaxation,” said Brian Love, who co-founded Club Kokomo Spirits with his dad. “Kokomo is no place. It’s more of a feeling. It’s where you go to self-consent to relax and get there fast and take it slow. So that ideology has really shaped the entire product line.”

Mike and Brian Love enjoy ready-to-drink cocktails from their Club Kokomo Spirits line, which was inspired by the classic Beach Boys song.

The seed for Club Kokomo was planted years ago when Mike Love was out with his wife enjoying his favorite cocktail, the mojito, when he started humming the words and hit upon the pun: Kokomojito. That led eventually to the idea of creating a ready-to-drink cocktail line, which launched in 2022. This spring Club Kokomo Spirits expanded to offering rum that fans can make their own cocktails with or sip on the rocks or neat.

But some over-hyped and priced celebrity vanity line (hi, George Clooney) Club Kokomo is not. To get the flavors right, the father-and-son duo have partnered with distiller Geoff Longenecker and Club Kokomo spirits are made at Seven Caves Spirits, an artisan distillery in San Diego. Each product undergoes intensive taste-testing with the Loves involved to ensure it gets the right balance of booze, sweetness, etc. Mike Love said the process was similar to creating sweet-sounding music.

“There’s harmony in sound, but there’s harmony in flavors as well, and we’re obsessed with getting the flavors right,” Mike Love said.

Brian Love agreed with his dad. “Just as The Beach Boys was a family band 60 years ago, this is a family brand,” he said. “We’re using the same approach to harmony in flavor as they did with the band.”

You can say the spirit line has hit the right notes: both its Artisanal White and Barrel Finished rums won double gold medals at the prestigious San Francisco World Spirits Competition. The white rum earned the even more prestigious “Best-in-class” distinction, making it one of five finalists for the competition’s Best in Show Top Shelf awards this October. I try a lot of spirits and Club Kokomo’s products really stand out. Particularly impressive are the rums themselves, they provide an excellent foundation for many classic rum drinks and are good sippers.

As for the song that inspired this spirits brand, it has booze in its sonic DNA. “Kokomo” was written for the 1988 Tom Cruise film “Cocktail.” Mike Love said writing the song was a true collaboration. “John Phillips of The Mamas & the Papas did the melody of the verse, and I came up with ‘Aruba, Jamaica, ooh, I wanna take you to Bermuda, Bahama, come on pretty mama…’ I came up with the chorus,” he said. He added that Terry Melcher, a successful producer, rounded out the lyrics. “He came up with, ‘I wanna take you down to Kokomo. We’ll get there fast so we can take it slow. That’s where you wanna go.’”

Mike Love had no idea the song would be a hit, which is always the case. “You always hope, as an artist that your song is going to go to number one, but it doesn’t always happen,” he says. “But we’ve been very fortunate as The Beach Boys. We have more top 40 songs than just about anybody, I think, other than perhaps those guys from across the pond.”

Love is not surprised “Kokomo” has been connected to good times for so many. Music in general, and Beach Boys music in particular, has that power, he said. He points to research from British psychologist Dr. Michael Bonshor showing that another iconic Beach Boys hit, “Good Vibrations” is the song that made people happiest.

This isn’t particularly surprising to any of us Beach Boys fans out there: after all, much like a great cocktail or spirit, a great song is a feeling and a vibe all on its own. And, it’s not scientific, but I swear Club Kokomo rums taste better when you sip them while listening to one particular classic rock band.

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