In the world of spirits, Lorena Vásquez stands out as a formidable figure. As the master distiller of Zacapa Rum, she is one of the few women in her field, having dedicated over 40 years to crafting this esteemed Guatemalan spirit. In her role, she has become a vital force in both the quality of the rum and in promoting inclusivity within the industry.

Vásquez recalls a time when the spirits industry was starkly different, where opportunities for women were limited. "Now, we have women in every aspect of the company, from working in the fields to working in our production facilities," she notes. This change is not just a personal victory but a testament to the progress occurring within the company and the industry at large.

Zacapa Rum itself is notable not only for its premium quality but also for its rich cultural heritage. Celebrating its 50th anniversary this year, the brand utilizes unique production methods that include aging its rum in a facility located nearly 7,500 feet above sea level. This altitude, coupled with Guatemala’s volcanic soil, contributes to the rum’s distinct flavor. The rum’s production involves sugarcane honey instead of molasses, leading to a smoother product even before it undergoes barrel aging.

An aspect of Zacapa that adds significant depth to its identity is the petate weaving found on its bottles. Vásquez emphasizes the cultural significance of this craft, which connects the brand to Guatemala’s traditions. The weaving not only adorns each bottle but has also facilitated economic opportunities for local women. Initially a collaboration with one weaving collective, the project has grown to provide employment for over 700 women, many in areas impacted by historical conflicts.

This weaving initiative allows artisans to earn a living while preserving their cultural heritage, enabling them to support their families and invest in their children’s education. "It’s about maintaining and honoring a cultural tradition that has been important for centuries," Vásquez asserts.

As Zacapa Rum marks five decades of success, the brand embodies a dual legacy: redefining the possibilities of rum and uplifting the communities from which it originates. For Vásquez, the journey she has witnessed is remarkable, yet she acknowledges that there is still much more to accomplish. "There’s still so much growth to look forward to," she says, embodying the spirit of both innovation and responsibility that continues to drive her forward.