Wine sales and consumption see a decline across the globe, except for the remarkable success of the annual BerserkerDay wine sale. Scheduled for January 30, this event is hosted on the Wine Berserkers forum and has consistently set sales records, even as the overall market falters.

BerserkerDay emerged in 2009, founded by Todd French as a way to celebrate Wine Berserkers, an online forum dedicated to wine enthusiasts. The event allows anyone, whether a member or not, to access a special subforum filled with incredible offers from wineries and retailers.

In 2019, the event garnered $1.5 million in sales, which surged to a record-breaking $2.2 million in 2025. This year’s figures suggest another increase. With a community of 50,000 members, BerserkerDay connects over 100 small American wineries directly with wine collectors, showcasing its importance. As French notes, "BerserkerDay has grown every single year for 17 years straight," weathering economic downturns including the 2009 recession and the pandemic.

Winemakers like Kelley Fox of Kelley Fox Wines have witnessed firsthand how BerserkerDay enhances customer relationships and increases accessibility to their wines. Kelley describes the event as crucial for community growth, sharing that it allows customers who previously couldn’t afford the wines now have an opportunity to access them.

What is BerserkerDay?

This unique event, akin to a "Black Friday for wine," kicks off around 7:30 AM Pacific (10:30 AM Eastern). This year, approximately 100 sellers, including newly selected wineries, will participate. The producers are chosen through a community-vetted process in which volunteers taste wines from prospective sellers to ensure quality.

Selection of Wineries for BerserkerDay

The selection process involves gathering feedback from community members who volunteer to taste the wines from potential newcomers. French assesses each winery’s style and offerings and collects reports from tasters to make informed decisions. This year, 37 newcomers expressed interest, with about a third ultimately selected for the sale.

John Kane, a community taster and experienced wine drinker, emphasized the integrity of the tasting process, stating, "If it’s for sale, it’s going to be good." This builds trust for consumers participating in BerserkerDay.

Feedback from Winemakers

Winemaker Marcus Goodfellow, noted for producing site-specific wines at Goodfellow Family Cellars, credits the Wine Berserkers community for the survival and growth of his business. He remarks on the significant increase in sales around BerserkerDay, which aligns with essential financial cycles for producers.

Mike Evans, another active member, appreciates the forum for its depth of engagement. He values the variety of experiences and perspectives shared within the community, using it as a key source of wine information.

Overall, the Wine Berserkers forum remains an inviting space for wine lovers at all levels, fostering a sense of community and connection through shared enthusiasm for wine.