Newfoundland-born author Jeff Peddle is celebrating the release of his debut book, Rum 101 for Dummies Like Me: From George Street to the Caribbean, 600 Bottles Later. This unique work combines elements of memoir, travelogue, and guide, presenting a humorous exploration of rum through personal storytelling and historical insights.

Peddle invites readers on an entertaining journey that connects the lively atmosphere of St. John’s’ George Street to the distilleries of the Caribbean. “It’s not a textbook, it’s a storybook with rum at the centre of it,” he describes. The author aims to create a conversational feel, akin to sharing drinks and stories with a friend.

Having spent over two decades in Fort McMurray, Peddle’s book not only reflects his journey into the world of rum but also highlights the cultural significance of rum in Newfoundland’s traditions, from Screech-ins to kitchen parties. He notes, “When I started out, I knew almost nothing about rum except that I liked it. This book is for people like me—curious, eager to learn, and maybe those who like to have a laugh or two along the way.”

His exploration reveals how deeply rooted rum is in the region’s history, tied to trade, culture, and celebration. “Rum has a way of carrying history in every glass. It’s tied to trade, to culture, to celebration. That’s what fascinated me most as I dug deeper,” he reflects.

To celebrate his book, Peddle is hosting two signing events this week. The first will take place on Monday, September 15, at Rabble, located at 201 Water Street in St. John’s, from 6 p.m. to 8 p.m. The second event will occur on Wednesday, September 17, at the Heart’s Content Centre for the Arts, 251 Main Road, Heart’s Content, from 6:30 p.m. to 8:30 p.m. For those unable to attend, Rum 101 for Dummies Like Me is also available on Amazon.