September 2023 230
J.J. Corry’s exceptional 32-Year-Old Irish Single Malt Whiskey has been revealed by The Last Drop Distillers.
The Last Drop’s third Signature Creation is making waves in the whiskey world. This time, they have introduced their first-ever Irish whiskey rarity—a 32-Year Irish single malt. I remember trying The Gael Batch No. 1, J.J. Corry’s inaugural expression, back in 2019. It was a delightful experience, and it left a lasting impression on me.
At that time, I had an extensive lineup of Irish whiskies to taste and narrow down to my top four picks. This was no easy task, but The Gael stood out to me with its “barley-tastic” profile and luxurious mouthfeel. These qualities always make me weak in the knees.
Since then, McGuane’s business has taken off in a big way. She is now one of the founding members of The Assembly, a prestigious group established by Last Drop Distillers. The Assembly includes industry heavyweights like Richard Seale, Drew Mayville, Michael D’Souza, Denis Lahouratate, Colin Scott, Rebecca Jago, and Helen Mulholland. Together, they have selected a collection of 1991 vintage single malts, which were finished in Oloroso sherry butts.
Now, McGuane has been given the opportunity to create The Last Drop’s 32nd release—a 32-Year-Old Irish single malt whiskey sourced from her own archive in Cooraclare. Being a part of The Assembly and collaborating with Rebecca Jago and Helen Mulholland has been a dream come true for McGuane. It is a moment to celebrate the Irish Whiskey category and the unity of three passionate women with a shared goal.
This new release is a complex and extraordinary whiskey. With an ABV of 46.4%, it offers a unique combination of flavors. On the nose, you can detect the sweetness of poached stone fruit, charred caramel, and green apple. The first sip reveals notes of dark chocolate and Christmas pudding, followed by a nutty and bittersweet aftertaste. It is truly a remarkable experience.
However, this exceptional whiskey comes at a price. With only 663 bottles available globally, and considering that this is a Last Drop release, it carries a hefty price tag of $2,500 for a 700ml bottle. But for whiskey enthusiasts willing to invest, it is undoubtedly worth every penny.
Louise McGuane, the founder of J.J. Corry, is a well-respected figure in the whiskey industry. With a background in leading spirits companies like Diageo and Pernod Ricard, she has been flying the Irish flag in the whiskey world for many years. Her passion and expertise shine through in every expression she creates.
This latest Irish whiskey offering from Last Drop showcases McGuane’s talent and brings her back to her roots. The world is fortunate to have her talent and dedication in the Irish whiskey industry. If you haven’t already, make sure to follow me on Instagram (@kalindahao) and Twitter (@karlaalindahao) for more exciting whiskey updates.
Why IPA’s straight from the fridge shouldn’t be consumed, according to a beer expert.
Title: The Science of Savoring: Unveiling the Hidden Nuances of IPA Enjoyment
Introduction:
Picture this sceneario: You’re parched and in need of a refreshing beer. Your hand reaches for a chilled IPA straight from the fridge, ready to experience the sensational taste of fermented hops. But before you dive in, have you ever considered giving it a moment to breathe? In an exclusive conversation with Tasting Table, we delve into the secret intricacies of enjoying an IPA to its fullest.
Unleashing the Flavor Beast Through Patience:
Jeff Tyler, the esteemed head brewer and co-owner of the Spice Trade Brewery + Kitchen in the Denver area, unravels the mystery behind savoring an IPA. He believes that there’s no one-size-fits-all approach when it comes to food and drink preferences. Following this philosophy, Tyler suggests embracing patience and taking a moment to let the beer warm up ever so slightly. Why? According to him, colder temperatures suppress the beer’s flavors and dull your taste buds, making it harder to appreciate the complex combinations of flavor compounds. Contrary to popular belief, allowing the beer to reach the low to mid-40s, a few degrees warmer, allows for a more vibrant exploration of its flavor profile.
While Tyler’s advice centers around IPAs, it holds true for any beer style. Belgian beers, for example, also shine when served at slightly warmer temperatures. So, remember to keep this in mind while embarking on your beer journey.
The Balance Between Warmth and Preservation:
Although IPAs should be enjoyed at warmer temperatures, refrigeration remains a vital part of their storage. According to Tyler, beer, especially IPA, is highly perishable. The organic compounds from hops, responsible for those delightful citrus, tropical fruit, pine, herbal, and grassy notes, are delicate and easily susceptible to heat and oxygen exposure. Refrigeration, on the other hand, slows down the oxidation and heat deterioration process, preserving the beer’s remarkable taste and keeping it fresh for a longer period.
Conclusion:
The next time you retrieve an ice-cold IPA from the fridge, pause for a moment and consider the advice of brewing expert Jeff Tyler. Rest the beer on the counter, allowing it to warm up slightly. By adhering to this simple yet crucial step, you can unlock a world of hidden nuances and flavors, savoring every sip of your favorite IPA like never before.
Remember, while personal preferences may vary, taking the time to appreciate the intricacies and delicate flavors of IPAs will undoubtedly enhance your overall beer-drinking experience.
So, cheers to discovering unparalleled flavors and reveling in the magic that lies within every bottle or can of IPA!
Read the original article on Tasting Table.
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Consider Adding The Great American Beer Festival To Your 2024 Plans
Why You Shouldn’t Miss the Great American Beer Festival
The Great American Beer Festival (GABF) is America’s biggest and most prestigious beer festival, attracting festivalgoers from all corners of the country. This year, it took place in Denver, Colorado on September 21-23, showcasing over 1000 different beers from more than 300 breweries. As a beer enthusiast, this festival is a highlight of my year. Not only do I get to try new beers, but I also have the opportunity to discover new breweries that I’ve never heard of before.
The history of GABF dates back to 1982, when it was started by the American Homebrewers Association in Colorado. Today, it is organized by the Brewers Association and has become one of the largest beer competitions in the world. The festival spans four sessions over three days and fills up the vast 584,000 square foot Colorado Convention Center exhibit hall. It’s a massive event that requires the help of over 300 volunteers to run smoothly.
One of the most exciting aspects of GABF is the judging process, which involves 230 judges from around the world. These judges evaluate nearly 10,000 beers over the course of nine days. Winning a medal at GABF is a highly coveted honor for any brewery. This year, 303 medals were awarded to 263 breweries across America in 99 different beer style categories.
Some notable surprises from this year’s competition include Lazarus Brewing from Austin, Texas, winning gold for both German style Pilsner and Bohemian style Pilsner. Additionally, Third Eye Brewing from Sharonville, Ohio, took home an impressive four medals. It’s always exciting to see new breweries making an impact and gaining recognition at GABF.
GABF also coincides with Denver Craft Beer Week, which features several events outside of the festival. One highlight is the Great Mexican Beer Fiesta, where I had the pleasure of sampling amazing beer collaborations from Cervecería Colorado with breweries from Mexico. Another event that beer enthusiasts eagerly anticipate is the Denver Rare Beer Tasting, which raises funds for prostate cancer research and offers a chance to taste some of the rarest and most sought-after beers in the country.
Beyond the festival and its associated events, Denver’s craft beer scene is robust, attracting breweries from around the world. Many of these breweries set up shop in local restaurants and breweries, offering beer lovers the opportunity to taste a wide variety of brews. It’s a great chance to support local Colorado breweries and discover hidden gems from other regions.
The economic impact of GABF is also noteworthy, with the festival bringing in approximately 15.2 million dollars in 2022 alone. It’s clear that beer lovers are willing to travel and spend money to attend this remarkable event.
Personally, I had the chance to try numerous delicious beers at this year’s GABF. One standout was the Black Star Recalcitrant Dockhand Porter from Black Star brewery in Austin, Texas. This porter perfectly balanced roast and drinkability, leaving a lasting impression on my taste buds. Another standout was the hazy double IPA called Jasper with Nelson from Fidens Brewing in Colonie, New York. This beer was incredibly smooth and lacked any noticeable alcohol heat. Fidens Brewing has gained considerable credibility in the Northeast and is often touted as the next “it” brewery.
Lastly, I must mention the delightful collaboration between Cervecería Colorado and Hércules Brewery called Hercules/Cervecería Colorado Mariachi Mash. This Belgian-style witbier was flavored with marigold and curuba fruit, creating a unique and refreshing taste experience.
In conclusion, if you’re a beer lover, I highly recommend attending the Great American Beer Festival. It’s an incredible opportunity to meet like-minded individuals, discover exceptional beers, and support breweries from all across America. Don’t miss out on this wonderful experience!
The Gophers’ players find great assistance from the release of beer, along with P.J. Fleck’s remarks.
Gophers student-athletes at the University of Minnesota have found themselves in the midst of a rather fortuitous situation this week. It all started with the release of a new specialty beer by Dinkytown Athletes, a collective that advocates for the rights and well-being of student-athletes. Coincidentally, this beer release happened to coincide with the football program’s head coach, P.J. Fleck, making a passionate plea for more funding.
In the past three days, Dinkytown Athletes has experienced a surge in new memberships that surpasses what they have gained in the previous three months. Unfortunately, the organization does not disclose its internal data for competitive reasons, as it could potentially be used for negative recruiting by other athletic programs.
While this development has been generally positive for Gophers fans and athletes, not everyone was thrilled with Coach Fleck’s comments during an interview on KFAN. Essentially, Fleck expressed his concern that without additional funding for players, the team might become a lower-tier program. These remarks were prompted by a question about the emerging talent of freshman tailback Darius Taylor. Fleck used this opportunity to highlight the issue of athletes leaving college sports due to insufficient compensation through NIL opportunities.
Under NCAA rules, college athletes are now allowed to profit from their name, image, and likeness. As a result, universities across the country are scrambling to establish new revenue streams in this space. In response to Fleck’s comments, Dinkytown Athletes partnered with Gray Duck Spirits to release a beer called Duck, Duck Beer, which is being enthusiastically embraced by fans. The “American light lager” has become a popular choice for tailgating before the homecoming game against Louisiana on Saturday.
This beer release has not only generated excitement among Gophers supporters but has also brought greater attention to Dinkytown Athletes and its mission. The release has been more successful in raising awareness than any previous campaign since the organization’s launch in the summer of 2022. Gray Duck Spirits has committed to donating 20 percent of Duck, Duck Beer sales and sales from a “fun pack” of seltzers to Dinkytown Athletes.
Overall, it appears that the convergence of events, including Coach Fleck’s plea for funding and the release of Duck, Duck Beer, has created the perfect storm for Gophers student-athletes. Not only are they gaining increased support and recognition, but they are also enjoying the benefits of new revenue streams thanks to partnerships like the one with Gray Duck Spirits. It will be interesting to see how this momentum translates into tangible improvements for Gophers athletics in the future.
A college student was taken into custody by University Heights police after they were found throwing sticks and beer cans at a bus shelter.
University Heights police responded to a call of two gunshots fired on Jackson Boulevard. A suspect was not found.
In the early morning hours of September 18th, something alarming occurred on Jackson Boulevard in University Heights, Ohio. The police were called to the scene after receiving reports of two gunshots fired. The fear and tension that spread throughout the neighborhood were palpable, as residents anxiously awaited the arrival of the authorities.
When the police arrived, they quickly assessed the situation, but to their dismay, the suspects were nowhere to be found. It was as if they had vanished into thin air, leaving behind only the echoes of the shots that had shattered the peaceful night. The officers diligently searched the area for any signs of bullet casings, but their efforts yielded no results.
Although the specific details behind these gunshots remain a mystery, it is a stark reminder of the importance of safety and vigilant law enforcement in our communities. While the suspects may have managed to evade capture for now, the University Heights police will continue their tireless efforts to ensure the well-being of all residents.
In the same week, the police were faced with other disturbing incidents that required their immediate attention. Disorderly conduct, domestic violence, theft, warrant arrest, and unnecessary noise had all become part of a blur of criminal activity that had enveloped this typically quiet town.
One incident involved a disorderly John Carroll University student who, in a drunken stupor, decided to engage in destructive behavior by throwing objects at a glass bus shelter. Another incident exposed the horrifying reality of domestic violence, as a distressed woman revealed that her boyfriend had assaulted her, leading to his subsequent arrest.
Theft also plagued University Heights, as an employee of Heinen’s reported the theft of nearly $100 worth of groceries. In a separate incident, a man discovered that his gun had been stolen from his home. The violation of his personal space and the potential danger posed by an unauthorized individual possessing a firearm were deeply concerning.
Additionally, unnecessary noise disrupted the peace on Meadowbrook Boulevard, where a front lawn party became an irritation for neighboring residents. Police officers were initially met with compliance when they instructed the hosts to lower the volume. However, their return was quickly necessitated when the noise level escalated once more, resulting in citations being issued.
These events serve as a somber reminder that crime can infiltrate even the most seemingly peaceful communities. The dedicated men and women of the University Heights Police Department work tirelessly to maintain peace and security, but they cannot do it alone. It is essential for residents to remain vigilant, report any suspicious activity, and support the efforts of law enforcement in keeping their neighborhoods safe.
In conclusion, the incidents that unfolded in University Heights served as a wakeup call for both residents and authorities. The gunshots fired on Jackson Boulevard and the subsequent criminal activities that followed highlight the ongoing need for a strong police presence and a united community. By working together, residents and law enforcement can strive to create a safer environment where incidents like these become a rarity rather than the norm.
During the peak wine season, an iconic Walla Walla hotel had to be closed due to a gasoline plume.
Exploring Wine and Fall Fun in Walla Walla: Temporary Closure of Iconic Marcus Whitman Hotel
As autumn starts to paint the leaves in vibrant hues and the wine season reaches its peak, Walla Walla becomes an enticing destination for tourists seeking wine and fall fun. However, this year, visitors will have to make alternate lodging arrangements as the beloved Marcus Whitman Hotel abruptly closed its doors earlier this month.
Guests staying at the 95-year-old hotel had to pack their bags and scramble for accommodations when the city Fire Department discovered a significant gasoline spill in the basement. The inspectors later determined that the gasoline likely originated from a nearby Chevron station, seeping into the hotel’s infrastructure.
This unexpected closure took place during a crucial period for Walla Walla’s wine industry, which experiences the highest tourist influx in the spring and fall. Guy Glaeser, Executive Director of Visit Walla Walla, acknowledged that some people will miss the experience of staying at the Marcus Whitman, with its rich traditions and cherished memories. Nonetheless, he assured visitors that Walla Walla still offers a vibrant wine scene beyond the iconic hotel.
David Gavaldon, the general manager of the Marcus Whitman, is actively collaborating with the Fire Department and the state Department of Ecology to ensure a safe reopening. The well-being and safety of guests, team members, and residents remain their top priority. Since its forced evacuation on September 14th, the 133-room hotel has remained closed, redirecting conferences to alternative venues or canceling them altogether. However, Glaeser assured travelers that there are still available rooms in other hotels to accommodate their stay.
Surprisingly, even with the Marcus Whitman closed last weekend, the overall lodging occupancy remained high at 95%. Although the gasoline spill has been pumped out of the hotel, its reopening hinges on a plan developed in collaboration with the Department of Labor and Industries. According to Glaeser, they are aiming for a reopening date next Friday.
Although the gasoline leak expanded to the adjacent post office, Walla Walla’s water supply remained unaffected and clean, according to Brenden Koch, a city spokesperson. Despite this temporary disruption, the Chevron station owner has been cooperative and has granted access to investigators. At this time, the owner has not responded to requests for comment.
Looking ahead to the future, the Marcus Whitman Hotel is expected to be open for wine events such as the Walla Walla Fall Release Weekend in November and the Holiday Barrel Tasting Weekend in December. These festivities attract countless tourists to the region, and Glaeser assures everyone that while a major landmark like the Marcus Whitman may experience minor disruptions, the Walla Walla valley remains open, beautiful, and brimming with exceptional wine.
Please note that the opinions expressed in the reader comments section are solely those of the individual authors and do not reflect the views of The Seattle Times.
You won’t have to spend a fortune on the world’s best rum.
Pampero Aniversario Rum has been crowned the Best Overall Rum at the prestigious 2023 New York World Wine & Spirits Competition. This is fantastic news for rum enthusiasts, especially considering the current market trends that have sent prices soaring. With consumers increasingly seeking unique, artisanal products, many fine rums have become inaccessible due to their high price tags. However, the fact that Pampero Aniversario Rum can be found on most liquor store shelves for less than $40 is a game-changer.
Over the last decade, the rum market has experienced a transformational shift, similar to what bourbon, gin, and tequila have gone through. Craft distillers have played a significant role in revolutionizing the way people perceive rum. Gone are the days of rum being solely associated with blended drinks and nasty hangovers. Now, sipping rums are taking center stage, offering a whole new experience for drinkers.
This reimagining of rum has propelled the global rum market to new heights, with projections estimating its worth to reach $16 billion by 2023 and grow to $21.5 billion by 2028, according to Market Data Forecast. While this growth is undoubtedly a positive development for consumers, it has also resulted in astronomical prices for certain bottles. A quick search on the internet will reveal rum bottles selling for thousands or even tens of thousands of dollars.
The annual awards circuit has further fueled this upward trend in prices. Both major brands and smaller craft distillers submit their finest bottles to competitions worldwide, hoping to establish their brand in the eyes of consumers. Winning prestigious awards, such as the Best in Show in New York or at the San Francisco World Spirits Competition, the London Spirits Competition, or the International Wine & Spirits Competition, can skyrocket a brand’s reputation.
Considering this, it should come as no surprise that Pampero Aniversario Rum, hailing from an 85-year-old distillery in Caracas, Venezuela, emerged victorious. Pampero has delighted rum drinkers in the Caribbean region for decades, and it has long been regarded as a top-tier rum. Founded in 1938, the distillery has set the standard for rum maturation in Venezuela and played a crucial role in creating the Denomination of Origin “Ron de Venezuela,” the first DOC for molasses rum in the world. Diageo, a global spirits powerhouse, acquired the brand in the early 1990s.
The Pampero Aniversario Rum, released annually to commemorate the brand’s rum house’s 25th anniversary, is a complex and exquisite rum. It is made from a blend of four and five-year-old rums aged in sherry casks and bourbon barrels. When you take a sip, its dark mahogany color releases an array of flavors, including vanilla, wood, leather, sherry, and dried fruits. The finish is smooth and satisfying.
The packaging of Pampero Aniversario Rum may seem simple and unassuming at first glance. The bottle is stubby and tucked into a leather bag, which makes it appear out of place among the glossy and expensive bottles on the shelf. But one taste is enough to prove that looks can be deceiving. With its exceptional taste and numerous accolades, it’s no wonder that Pampero Aniversario Rum is the most-awarded rum in Venezuelan history.
The availability of world-class rum at an affordable price is a win for both rum enthusiasts and the general public. It allows more people to explore and appreciate the best rums in the world without emptying their wallets. This accessibility will undoubtedly contribute to expanding the rum market’s reach and allow more people to proudly display a bottle of Pampero Aniversario Rum on their home shelves, knowing they have the best rum in the world.
Von Payne Whiskey secures its first Costco purchase order with the support of LQR House, and a corporate update is also provided.
Strategic Marketing Brings Von Payne Whiskey to Prominent Retail Shelves
LQR House, a leading marketing agency in the spirits and beverage industry, has achieved a significant milestone in collaboration with Von Payne Whiskey. Through their custom marketing campaign and strategic efforts, Von Payne Whiskey has secured its first purchase order from Costco, a retail giant.
LQR House is renowned for its innovative approach to marketing, creating viral brands that deeply resonate with consumers. But their influence goes beyond social media, as they work to position these brands in front of the right buyers, including large retailers like Costco, to accelerate their growth.
When Von Payne Whiskey joined forces with LQR House, they were still in the early stages. Yet, through the dedication of both teams, Von Payne Whiskey has achieved remarkable success. LQR House played a pivotal role in assisting Von Payne Whiskey in securing this partnership with Costco, positioning the brand for exponential growth and household recognition.
The CEO of LQR House, Sean Dollinger, expressed his pride in their ability to not only create buzzworthy brands but also open doors to incredible opportunities for their partners. The collaboration with Von Payne Whiskey and their entry into Costco is a testament to LQR House’s commitment to driving growth and success.
Steve Allen, the founder of Von Payne, expressed his gratitude for collaborating with LQR House. He admired the unique approach to marketing that LQR House employed to secure such a significant account with Costco. He also commended Lonnie Sepe, LQR House’s Lead Ambassador, for assembling and managing the ambassador team, allowing Von Payne Whiskey to focus on other areas of their business.
In other news, LQR House is pleased to announce the appointment of Alexander Kachmar as a Special Advisor. With his extensive experience serving on the boards of multiple companies and his deep understanding of the public landscape, Alexander will lead the company’s investor relations strategy, instilling confidence in shareholders and propelling LQR House towards an exciting future.
This strategic appointment follows the resignations of Guy Dollinger and Darren Collins from the board of directors. LQR House will transition to a smaller board of six directors, optimizing company resources. The company extends its gratitude to Guy and Darren for their valuable contributions and wishes them success in their future endeavors.
James P. O’Brien will assume Guy Dollinger’s roles on various committees, including Audit, Composition, Nominating and Corporate Governance, as well as become the Audit Committee Chairman and Audit Committee Financial Expert. Similarly, Alexandra Hoffman will succeed Darren Collins on the Pricing Committee.
LQR House is a premier marketing agency specializing in the spirits and beverage industry. They empower brands to excel in a highly competitive landscape through innovative strategies and dynamic influencer partnerships. Additionally, LQR House has an exclusive partnership with CWSpirits.com, an alcohol beverage e-commerce platform, allowing them to measure the effectiveness of their campaigns by correlating them with sales.
Von Payne Whiskey is on a path to success, thanks to the strategic marketing efforts of LQR House. With their brand securing a purchase order from Costco, Von Payne Whiskey is poised to become a household name in the spirits industry. The collaboration between LQR House and Von Payne Whiskey demonstrates the power of strategic marketing and innovative branding in driving growth and success.
Title: Von Payne Black Whiskey Makes Waves with Landmark Costco Deal
In the world of spirits, few brands can match the allure and sophistication of Von Payne Black. With its intentional focus on bringing subcultures together for unique experiences and conversations, this award-winning ultra-premium brand has carved a niche for itself in the market.
At the heart of Von Payne Black is their signature product, a premium blended whiskey infused with natural black currant. Crafted with precision, this exquisite blend strikes a delightful balance of sweetness and tartness, delivering a bold and distinctive flavor profile that can be savored in countless ways – whether it be straight, on the rocks, in shots, or mixed into cocktails.
One cannot help but be captivated by the brand’s iconic metal gargoyle pour spout, which adds a touch of drama and elegance to each pour. As the rich ruby-red infused whiskey cascades from the bottle, it captures the attention of onlookers and sets the stage for an unparalleled drinking experience.
Years of dedication and innovation have gone into perfecting the blend and creating a bespoke bottle design complete with the iconic gargoyle pour spout. Von Payne Black is truly a labor of love, inviting those who share its values to join its unique Tribe.
Leading this remarkable brand is founder Steve Allen, a visionary who proudly hails from Clearwater, FL. Steve embodies a relentless pursuit of excellence in the world of spirits, constantly pushing the boundaries of what is possible.
In their latest triumph, Von Payne Black has secured a significant purchase order from Costco, marking a milestone achievement for the brand. The collaboration with Costco reflects the recognition and popularity that Von Payne Black has garnered within the industry, as well as its commitment to reaching a wider audience.
To achieve such remarkable feats, Von Payne Black has assembled a team of top-notch professionals, including the accomplished Alexander Kachmar. As the Managing Principal and Chief Investment Officer at Bradley & Daytona Railway and Land Co., Inc., Alex brings a wealth of expertise to the table. His proficiency in managing complex financial operations is evident from his pivotal roles at FTI Consulting, Inc. and Palomar Holdings, Inc.
Furthermore, Alex’s consultancy work for Array Technologies, Inc. during their IPO process showcases his ability to oversee the transition of executive and employee compensation programs on a global scale. With his remarkable track record, Mr. Kachmar is well-equipped to steer LQR House’s Investor Relations strategy, keeping a relentless focus on delivering outstanding performance for the benefit of all stakeholders.
While Von Payne Black has achieved remarkable milestones, it is important to acknowledge that success does not come without its fair share of challenges. The company acknowledges the uncertainties and risks associated with market conditions and the completion of their initial public offering, as stated in their forward-looking statements.
However, Von Payne Black remains confident in their ability to navigate these challenges and continue their upward trajectory. The company is committed to keeping its shareholders informed about any developments and welcomes them to review other factors that may affect future results in their filings with the SEC.
With their landmark Costco purchase order and a team of experienced professionals at the helm, Von Payne Black is primed to make even greater waves in the world of spirits. The allure of their premium blended whiskey and the passion behind the brand will undoubtedly continue to captivate and unite discerning spirits enthusiasts worldwide.
For more information, please contact:
Investor and Media Contact: info@lqrhouse.com
Source: LQR House Inc. (Accesswire)
At The Big E 2023, you can enjoy drinks, music, and games at the non-alcoholic beer garden.
Athletic Brewing Co.’s Refreshing Oasis at The Big E###
The Young Building at The Big E is bustling with excitement and energy, filled with various venues offering a wide range of alcoholic beverages. However, tucked away amidst all the boozy delights is a hidden gem that specializes in something different – non-alcoholic options. Athletic Brewing Co., a renowned brewery, has set up a delightful beer garden on the outskirts of the Young Building. This serene oasis offers patrons a chance to relax and unwind with their selection of non-alcoholic drinks, while being entertained by music and games.
As you walk through the vibrant crowds, you can hear a cheerful vendor’s voice calling out, “Cold beer!” It may sound like an ordinary beer stand, but what sets it apart is that all the beverages it offers are non-alcoholic. You’ll find a refreshing range of options, including sparkling water infused with hops. Athletic Brewing Co. started its journey in Stratford, Connecticut, but has since moved to Milford, where they have built what is believed to be the world’s largest dedicated NA brewery. They also have a branch in San Diego.
The story behind Athletic Brewing Co. is as fascinating as the beverages they craft. Bill Shufelt, the mastermind behind the non-alcoholic beer, was working on Wall Street when the idea struck him. He loved going out and socializing, but the morning hangovers that followed were far from enjoyable. Determined to find a different drinking experience, he teamed up with John Walker, and together they embarked on a journey to create a non-alcoholic beer that actually tasted good. It wasn’t easy, considering neither of them had any brewing experience. However, after much experimentation, they developed a range of options, including IPA’s and sours, that were not just delicious but also maintained the full flavor that is often lost in other non-alcoholic beers.
“Our non-alcoholic beers are crafted with a proprietary process that allows us to maintain full flavor – which is why they continue to win numerous awards when up against full-strength beers,” proudly states the Athletic Brewing Co. website. While these brews do contain small amounts of alcohol, it is always below 0.5%, which is the universally accepted limit for non-alcoholic beverages. In fact, the level is comparable to that found in kombuchas or fruit juices, making it a guilt-free indulgence.
For expectant mothers visiting The Big E this year, a slight adjustment might be needed when it comes to enjoying their visit. Athletic Brewing Co. recommends consulting a physician before consuming their beer, ensuring a safe experience for both mom and baby. In such cases, the sparkling water infused with hops might be the perfect alternative. Described by The New York Times as “LaCroix for beer fans,” this fizzy beverage provides the unique flavor of hops without the buzz and calories that come with beer.
At The Big E, both options are readily available at Athletic Brewing Co.’s beer garden. Beyond the delectable drinks, the garden also offers a relaxed atmosphere, equipped with tables and a variety of yard games like Jenga and cornhole. So, you can sip on your favorite non-alcoholic brew, soak in the lively ambiance, and engage in a friendly game or two. The Big E runs until October 1st, giving you ample time to savor the experience.
Please note that if you choose to make a purchase or create an account through the links on our site, we may receive compensation. By using this site, you consent to our User Agreement and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us, as well as social media and other third-party partners, in accordance with our Privacy Policy.
To discover more about The Big E and find comprehensive coverage of this exciting event, click here.
So, make your way to Athletic Brewing Co.’s refreshing oasis at The Big E, and embark on a delightful journey filled with non-alcoholic wonders. Cheers to a unique and enjoyable experience!
I have a To Do List which includes attending Oktoberfest, exploring the Food Truck and Craft Beer Festival, and celebrating Hispanic Heritage Month.
Celebrate October with These Fun Events!
It’s time to welcome October and all the excitement it brings. This week, we have a list of fun activities that you can enjoy to kick off the new month. Whether you are a fan of German traditions or want to indulge in delicious food and craft beer, there is something for everyone. Let’s dive into the details!
**1. Oktoberfest at Patriot Place**
This Saturday, head over to Foxboro and immerse yourself in the second ever Oktoberfest celebration at Patriot Place. Get ready to embrace all things German with giveaways, shopping, live German music, and traditional games. Don’t miss the stein-holding competition and costume contest, which are sure to be a blast. The festivities will take place in the north marketplace outside Wormtown Brewery from 1-5 p.m. Best of all, it’s completely free! Make sure to mark this on your calendar and join in the global celebration.
**2. Food Truck and Craft Beer Festival**
Attention foodies and craft beer enthusiasts! This Saturday, make your way to the Brews and Bites food truck and craft beer festival in Brockton. Indulge in delicious local food from popular trucks like Ellie’s Sweet Treats and The Sausage Guy, and sip on refreshing brews from Brockton Beer Company and Barrel House Z. The festival will be held at Westgate Mall from 12-5 p.m. Experience the best of the local food and beer scene, all in one place. Best of all, it’s completely free!
**3. Hispanic Heritage Month at the Boston Seaport**
Join in the celebration of Hispanic Heritage Month at the Boston Seaport. Starting now until October 15, show your support for Latino-owned businesses by visiting establishments such as Borrachito, Vela, Para Maria, and more. These businesses have come together to offer unique items, and for every item sold, the Seaport will donate one dollar to Sociedad Latina. This is a fantastic opportunity to explore the vibrant Hispanic culture while giving back to the community. The locations vary, so be sure to check out the official website for more details.
That wraps up our To Do List for this week. We hope you find these events exciting and get a chance to participate in the festivities. October is off to a great start, and there is no better way to embrace the fall season than by enjoying these wonderful activities. Stay tuned for more updates and have a fantastic weekend!
*First published on September 29, 2023 / 4:30 AM © 2023 CBS Broadcasting Inc. All Rights Reserved.*